Ok, we all know that mobile is the next big thing and we all have a phone always with us and always on. But…isn’t it easier to clearly explain who needs what instead of using inside jargon like in baseball?
This list will try to tell what these popular keywords are about and who needs to consider approaching the industry.
This focus on considering the phone we all have as a tool to engage with customers. You can send promotions to mobile phones, you can incentivate impulse purchase over the phone and so on.
Big business see mobile marketing as a new channel to be added on top of their existing off line and online strategies. Small merchant can instead use mobile as a good, fast and easy tool to approach technology: there’s an App for almost everything and even if you’re not an IT guru you can find an App to acquire new customers in your store, to create mobile coupons and, generally speaking, to increase your sales.
No need to create e-commerce stores, integrate your POS or other complex stuff: just get an App to help your business and start in minutes and within a few clicks.
Who’s interested in mobile marketing? Business owners
This implies 2 different type of users: a business owner ACCEPTING mobile payments and a customers WILLING TO PAY with his phone. This is a business of payment providers like PayPal, Square, Visa that are trying to help merchants accepts payments via mobile and, at the same time, to help consumers pay with their phone, maybe
via a mobile wallet.
The easier you make it for consumers to pay and for merchants to get paid, the better, but it’s not always that easy and, in a lot of cases, it just adds complexity to the standard approach where the customers uses a credit card that is swiped in a POS. Square and some of the competitors are making good traction by giving mobile swipers to accepts payments on the go to small business owners that are not POS equipped.
Who’s interested in mobile payments? The payment industry, lots of start ups trying to crack the nut, some early adopters.
Mobile + commerce: this means selling your stuff via mobile. It implies you have a mobile friendly store, you have a list of products/services that can be bought (even a single deal would do) and you can accept payments via mobile and/or in your store (so not really closing the loop completely on mobile…).
Every day more and more shoppers use their phone to search for information, deals, store locations and shop directly over the phone. It has to be easy, it has to be fast, it has to be impulse.
Who’s interested in this? Merchants of all sizes that want to increase sales and consumers that are using their mobile device more than their laptop now.
At Movylo (www.movylo.com) we see merchants that are trying to move their first steps towards mobile and we see that helping them is not only give them easy tools to use, but also pre-packaged concepts that work for them and can generate success in the short term: before dedicating time and money they need to see, evaluate and gauge success!