You have a business and you have created an account on Facebook and maybe on Twitter for it. Let me guess … not so many Facebook fans and even less followers on Twitter, right? Don’t worry, you’re not alone.
It is very unlikely that a consumer starts to like (and so accepts to receive non relevant info …) or to follow all restaurants and shops he likes and buys from. Are you receiving the news from all the shops you bought from in the last week? I don’t think so and the fact is that… you’re not even interested in doing it!
But let’s try to see a different angle: your customers and all the consumers around your store love to use Facebook and Twitter and receive relevant content for them. The only trick you should pay attention to is to turn your news and your ads into “relevant content”.
How can you do that? Give discounts and sell coupons to those who follow you. Ask them to sign up to receive from you not your news, but your deals. Make it as easy and impulse as possible for them: they sign up to receive offers THEY like (so not ALL your stuff…) and they then start receiving your deals, selecting at any moment to buy them or to unsubscribe from your list.
Knowing your store is selling a new product is not enough, tell them that product is on sales with 30% discount for the first 5 people who buy it in the next 24 hours, this is a deal!
Being relevant for a customer means sending out value: you have a store, so there is no better value than a discount or some dedicated advantage you can offer. Use Facebook and Twitter to collect sign ups and increase your customer list (or create it from scratch…) and then send them your deals.
Movylo has integrate Facebook and Twitter capabilities and now it is possible, via Movylo, to get the best out of these 2 platforms to boost sales. Any merchant, having his own Facebook/Twitter account, can seamlessly send out deals and promotions created via Movylo to his own followers & likers, getting the deal in the hands of customers in seconds. All consumers then receiving your deals will be able to share the same with their friends and followers, again increasing your reach and viral effect.